2008 Truck of the Year

Winner: Toyota Tundra

“Superiority? Toyota is pulling no punches by introducing one of the biggest, strongest, and most capable vehicles in the segment as well as investing billions in a new state-of-the-art manufacturing plant in the heart of truck country--San Antonio, Texas. Significance? With Toyota looking to more than double its presence in the hotly contested half-ton marketplace, the Tundra represents one of the most highly anticipated new vehicle launches in many years--car or truck. Value? The new Tundra offers three different powertrains (one V-6 and two V-8s), with the 5.7-liter V-8 a high-tech wonder and torque monster--and is among the most powerful engines in any half-ton configuration. Toyota's platform has the entire segment covered with three different bed sizes, three separate wheelbases covering five different cab and bed configurations, combined with three different trim packages (Tundra Grade, SR5, and Limited) in 4x2 and 4x4 drivetrains--44 different flavors to interest buyers, from work truck to luxury touring.”